{
  "schema_version": "core-reviewed-term-ai-handoff-v1",
  "version": "core-reviewed-term-ai-handoff-v1",
  "contract_status": "preview",
  "distribution": "per_term_read_only_ai_handoff",
  "no_write_operations": true,
  "canonical": {
    "url": "https://core.yogoq.com/en-US/core/average-revenue-per-user",
    "slug": "average-revenue-per-user",
    "locale": "en-US"
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  "summary": {
    "schema_version": "core-reviewed-term-summary-v1",
    "term_id": "core-gold-fallback-average-revenue-per-user",
    "canonical_slug": "average-revenue-per-user",
    "canonical_url": "https://core.yogoq.com/en-US/core/average-revenue-per-user",
    "locale": "en-US",
    "display_name": "Average Revenue Per User",
    "english_name": null,
    "abbreviation": "ARPU",
    "short_definition": "ARPU measures average revenue per user or customer.",
    "quality": "reviewed",
    "publication_status": "published_reviewed",
    "version": "core-reviewed-term-summary-v1",
    "last_reviewed_at": "2026-06-27",
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    "limitations_key": "core-trust-policy-v1-2026-06-22"
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  "content": {
    "definition": {
      "key": "definition",
      "title": "一言でいうと",
      "text": "ARPU measures average revenue per user or customer.",
      "items": []
    },
    "formula": {
      "key": "formula",
      "title": "計算方法",
      "text": null,
      "items": [
        "Basic formula | ARPU = period revenue / average users | Measures revenue per user"
      ]
    },
    "boundary": {
      "key": "boundary",
      "title": "含めるもの / 含めないもの",
      "text": null,
      "items": [
        "Include | Period revenue and target user or customer count | They define unit revenue",
        "Exclude | Out-of-scope segments, undefined tax/refund treatment | They distort comparison"
      ]
    },
    "usage": [
      {
        "key": "meaning",
        "title": "意味",
        "text": "ARPU tracks average revenue affected by pricing, usage, plan mix, and upsell. It can hide segment differences if read only as an average.",
        "items": []
      },
      {
        "key": "usage",
        "title": "役立つ場面",
        "text": null,
        "items": [
          "Use it when reviewing pricing, packaging, and LTV assumptions."
        ]
      },
      {
        "key": "usage",
        "title": "使い方のポイント",
        "text": null,
        "items": [
          "Split by plan, region, and customer size rather than only using the overall average."
        ]
      },
      {
        "key": "drivers",
        "title": "変動要因 / ドライバー",
        "text": null,
        "items": [
          "Price / plan mix | Moves with higher-value plan share",
          "Usage / upsell | Rises with usage-based revenue and expansion"
        ]
      }
    ],
    "misunderstandings": [
      {
        "key": "misunderstandings",
        "title": "判断するときの注意点",
        "text": null,
        "items": [
          "Fix whether the denominator is users or customers."
        ]
      },
      {
        "key": "misunderstandings",
        "title": "よくある誤解 / 落とし穴",
        "text": null,
        "items": [
          "A few large customers can raise the average, so check median and distribution."
        ]
      }
    ],
    "examples": [
      {
        "key": "examples",
        "title": "最小例",
        "text": "Example: 10 million yen monthly revenue and 10,000 average users gives ARPU of 1,000 yen.",
        "items": []
      }
    ],
    "comparisons": [
      {
        "key": "comparisons",
        "title": "似ている言葉との違い",
        "text": null,
        "items": [
          "LTV | Value across the relationship | ARPU is period average revenue"
        ]
      }
    ],
    "faq": [
      {
        "question": "Is ARPU different from ARPA?",
        "answer": "ARPU usually uses users; ARPA usually uses accounts."
      }
    ]
  },
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    "source_refs": [
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        "label": "YogoQ Core business foundation editorial baseline",
        "url": null,
        "kind": "editorial"
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  "related_terms": [
    {
      "topic_id": "core-gold-fallback-customer-lifetime-value",
      "canonical_slug": "customer-lifetime-value",
      "canonical_url": "https://core.yogoq.com/en-US/core/customer-lifetime-value",
      "title": "Customer Lifetime Value",
      "relation_type": "used_together"
    },
    {
      "topic_id": "core-gold-fallback-monthly-recurring-revenue",
      "canonical_slug": "monthly-recurring-revenue",
      "canonical_url": "https://core.yogoq.com/en-US/core/monthly-recurring-revenue",
      "title": "Monthly Recurring Revenue",
      "relation_type": "used_together"
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  ],
  "quality": {
    "quality": "reviewed",
    "publication_status": "published_reviewed",
    "source_count": 1,
    "last_reviewed_at": "2026-06-27",
    "trust_policy_version": "core-trust-policy-v1-2026-06-22"
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  "limitations": {
    "policy_version": "core-trust-policy-v1-2026-06-22",
    "professional_advice_boundary": "reference_only_not_professional_advice",
    "text": "This page is reference information for research and learning. For accounting, legal, finance, health, security, or other individual decisions, confirm against primary sources or qualified professionals.",
    "items": [
      "Public pages support general understanding and practical context; they are not professional advice for individual cases.",
      "Fast-changing information such as regulations, accounting standards, prices, product specs, and legal requirements should be checked against primary sources before final decisions.",
      "Even when AI-assisted drafting or audit is used, publication relies on quality gates and human-readable evidence."
    ]
  }
}