{
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    "display_name": "Net Revenue Retention",
    "english_name": null,
    "abbreviation": "NRR",
    "short_definition": "NRR shows how much revenue remains from existing customers after churn, contraction, and expansion.",
    "quality": "reviewed",
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  "content": {
    "definition": {
      "key": "definition",
      "title": "一言でいうと",
      "text": "NRR shows how much revenue remains from existing customers after churn, contraction, and expansion.",
      "items": []
    },
    "formula": {
      "key": "formula",
      "title": "計算方法",
      "text": null,
      "items": [
        "Basic formula | NRR = (starting existing MRR + expansion - contraction - churn) / starting existing MRR | Measures net existing-customer retention"
      ]
    },
    "boundary": {
      "key": "boundary",
      "title": "含めるもの / 含めないもの",
      "text": null,
      "items": [
        "Include | Starting customers, expansion, contraction, churn | They measure net existing-customer change",
        "Exclude | New customer revenue | It separates retention from acquisition"
      ]
    },
    "usage": [
      {
        "key": "meaning",
        "title": "意味",
        "text": "NRR measures revenue retention within the existing customer base including expansion. Above 100% means expansion outweighs churn and contraction.",
        "items": []
      },
      {
        "key": "usage",
        "title": "役立つ場面",
        "text": null,
        "items": [
          "Use it to judge existing-customer strength, PMF, and customer success investment."
        ]
      },
      {
        "key": "usage",
        "title": "使い方のポイント",
        "text": null,
        "items": [
          "Exclude new customers and track the same cohort's MRR over the period."
        ]
      },
      {
        "key": "drivers",
        "title": "変動要因 / ドライバー",
        "text": null,
        "items": [
          "Expansion | Upsell and cross-sell | Drives NRR above 100%",
          "Churn / Contraction | Cancellation and downgrade | Shows leakage"
        ]
      }
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    "misunderstandings": [
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        "key": "misunderstandings",
        "title": "判断するときの注意点",
        "text": null,
        "items": [
          "High NRR does not explain total growth if acquisition or market expansion is weak."
        ]
      },
      {
        "key": "misunderstandings",
        "title": "よくある誤解 / 落とし穴",
        "text": null,
        "items": [
          "Mixing in new revenue overstates existing-customer retention."
        ]
      }
    ],
    "examples": [
      {
        "key": "examples",
        "title": "最小例",
        "text": "Example: starting MRR 10m, expansion 1.5m, contraction 0.5m, churn 1m gives 100% NRR.",
        "items": []
      }
    ],
    "comparisons": [
      {
        "key": "comparisons",
        "title": "似ている言葉との違い",
        "text": null,
        "items": [
          "GRR | Retention without expansion | NRR includes expansion"
        ]
      }
    ],
    "faq": [
      {
        "question": "Is NRR above 100% good?",
        "answer": "Usually yes, but check whether it depends on a few large accounts."
      }
    ]
  },
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  "related_terms": [
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      "title": "Monthly Recurring Revenue",
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      "title": "Churn Rate",
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      "title": "Annual Recurring Revenue (ARR)",
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  "quality": {
    "quality": "reviewed",
    "publication_status": "published_reviewed",
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    "last_reviewed_at": "2026-06-27",
    "trust_policy_version": "core-trust-policy-v1-2026-06-22"
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    "text": "This page is reference information for research and learning. For accounting, legal, finance, health, security, or other individual decisions, confirm against primary sources or qualified professionals.",
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      "Fast-changing information such as regulations, accounting standards, prices, product specs, and legal requirements should be checked against primary sources before final decisions.",
      "Even when AI-assisted drafting or audit is used, publication relies on quality gates and human-readable evidence."
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}
