# Net Revenue Retention

> YogoQ Core AI-readable term handoff. Preview, read-only, Reviewed/Verified only.

- Canonical URL: https://core.yogoq.com/en-US/core/net-revenue-retention
- Locale: en-US
- Quality: reviewed
- Publication status: published_reviewed
- Schema version: core-reviewed-term-ai-handoff-v1
- Trust policy: core-trust-policy-v1-2026-06-22

## Short Definition

NRR shows how much revenue remains from existing customers after churn, contraction, and expansion.

## 一言でいうと

NRR shows how much revenue remains from existing customers after churn, contraction, and expansion.

## 計算方法

- Basic formula | NRR = (starting existing MRR + expansion - contraction - churn) / starting existing MRR | Measures net existing-customer retention

## 含めるもの / 含めないもの

- Include | Starting customers, expansion, contraction, churn | They measure net existing-customer change
- Exclude | New customer revenue | It separates retention from acquisition

## 意味

NRR measures revenue retention within the existing customer base including expansion. Above 100% means expansion outweighs churn and contraction.

## 役立つ場面

- Use it to judge existing-customer strength, PMF, and customer success investment.

## 使い方のポイント

- Exclude new customers and track the same cohort's MRR over the period.

## 変動要因 / ドライバー

- Expansion | Upsell and cross-sell | Drives NRR above 100%
- Churn / Contraction | Cancellation and downgrade | Shows leakage

## 判断するときの注意点

- High NRR does not explain total growth if acquisition or market expansion is weak.

## よくある誤解 / 落とし穴

- Mixing in new revenue overstates existing-customer retention.

## 最小例

Example: starting MRR 10m, expansion 1.5m, contraction 0.5m, churn 1m gives 100% NRR.

## 似ている言葉との違い

- GRR | Retention without expansion | NRR includes expansion

## FAQ

### Is NRR above 100% good?

Usually yes, but check whether it depends on a few large accounts.

## Sources

- YogoQ Core business foundation editorial baseline

## Limitations

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